Client: Hong Kong Tramways | Finish Date: August, 2020
In order to introduce the new mascot of the company, four notices featuring Ding Ding Cat are designed for reminding people to enhance precaution against the epidemic, including keeping tram windows open. These four notices are in every cabin of tram cars in Hong Kong.
Some rough ideas regarding the Tram notices were developed before the launch of Ding Ding Cat. Mostly are relate to cat’s nature, it was first portrayed as a naughty cat to tell passengers not to do certain activities.
Visual Development
