Client: Hong Kong Tramways | Finish Date: January, 2021
In celebrating the Lunar New Year in 2021, the HK Tramways planned to have a collaboration of the tram ambassador Ding Ding Cat with the ‘CAT IS CAT’(an online cat lover community with around 250,000 active members), to lead a group of adorable cats to initiate New Year celebrations for the Hong Kong citizens. My role was to develop the key visuals of the campaign from concept to final visual.
Draft
Ral
